• The History of Telemarketing
• Why use Earset products
• Learn how to use your headset
• Do not hold the telephone...

Telemarketing is whatever activity run through telematic systems and multimedia aiming standard, continuous marketing actions.

In Brasil Telemarketing was leveraged in the late 80’s. Nowadays its penetration has grown in the most various industries.

According ABT’s estimations in 2001 as much as R$67.4 billion were rolled through Telemarketing operations, including both B2C and B2B. This amount represents 6.3% of the Brazilian GDP. Telemarketing has grown on average 30% annually in the past few years.

As much as it concerns to employment offers the 6th ABT Telemarketing Research estimates that the Telemarketing business has generated approximately 450,000 job positions among which 150,000 in suppliers of services and 300,000 in operations inside the clients themselves. This figure represents a 21.6% growth in comparison to previous year.

Telemarketing is currently a marketing tool used in all industries. This is favorable to the growth of companies that are specialized in manufacturing and dealing of equipments for Call Centes, outsourcing suppliers and consulting companies.

Brazilian’s Consumer Defense Code has effectively contibuted to strengthtening of this industry.

Source: ABT - Associação Brasileira de Telemarkting (Brazilian Association of Telemarketing)